Trade shows have always been an integral element of marketing and promotions for businesses. After the pandemic lockdowns and virus threats, they are back with a bang in the new normal. Although you cannot expect these events to be as crowded as pre-pandemic times, they still make a massive opportunity to connect with potential customers. But it is easier said than done, and you must have a viable plan to build an impressive trade show presence. Think beyond the usual to make your booth stand out in the crowd. Thankfully, you can rely on technology to get the traffic churning. Here are some ideas to go high-tech with your trade show booth.
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Over the years, gamification has emerged as a hot favorite for trades show exhibitors and attendees alike. Gamifying your booth goes a long way in drawing your audience in and getting them hooked. You can try creative ideas like gaming apps, virtual prize wheels, and social media contests. Even better, make them self-interactive for attendees. Also, have attractive giveaways for the winners to make them loyal promoters for your brand. They will spread the word and flaunt the goodies, so expect more guests for your booth. Everyone will want to try their luck with your games and win the prizes on offer.
Set up a video wall
Trade show booths must have all the elements to showcase your brand, products, and offers. You will need banners, table covers, backlit displays, and table-top displays, to name just a few. Think beyond the basics, and include a video wall in your Trade show exhibits to go high-tech. Video walls are eye-catching, and you have endless options to showcase your content to the audience. Display your products from different angles, play your brand story, or run video testimonials of happy clients. You can even run software demos for your attendees to pique their interest in your offerings. Just be as creative as possible!
Inspire social media discussions
With trade shows, you get the opportunity to interact with potential clients in person. You can also connect with them online. Leveraging social media can help you create lasting connections with the visitors even beyond the show. You can invest in solid networking to extend your reach outside your venue. You can start early by sharing pre-event posts on these platforms to create a buzz. Set up a social media wall in your booth and invite attendees for a live discussion at the event. Take the initiative beyond the event by encouraging them to share pictures and giveaways on social media. This way, you can keep the audience hooked for the long haul.
Going high-tech with your trade show presence can take you a step closer to success. The best part about these investments is they deliver more with less. Just have engaging ideas and content, and the audience will come to your booth and stay with your brand forever. Make sure you do not miss out on these valuable elements in your next event!