Scheme.org which is more commonly called Schema is a semantic vocabulary of microdata or tags that can be added to your HTML that will help you improve the readability and representation of your pages in the SERPs. When you are optimizing your website for any search engine, the Schema Markup plays a crucial role in improving its performance in the search engine. However, it is still a commonly overlooked aspect by website owners.
With this blog curated by the digital marketing experts at Edkent Media SEO Marketing Agency, you will get familiar with everything about Schema Markup and why you should be including it in your digital marketing strategy in 2021.
What is Schema.org?
The meaning of Schema is basically to present diagrammatically or to put in simpler terms, it means a structured plan, outline, or framework. On the other hand, Schema Markup is a kind if code used on websites to let the search engine return the information in a much informative and detailed manner to the users.
Schema Markup is mostly used for generating rich snippets which can also boost your ranking in the search engine results.
The rich snippets contain additional information that sets them apart from the rest. Such as ratings, number of reviews, availability, cost, etc. Some may also contain some pictures or a video thumbnail. These rick snippets really become useful whenever you are browsing the internet for buying something. It highlights the main information and makes the experience easy for the user. For this very reason, users are most likely to go with websites containing rich snippets.
The additional information, especially the reviews play a huge part in the decision-making process of the customers and it can significantly increase your sales by highlighting the prices.
Schema Markup is extensively used by a variety of businesses to offer improved results for business owners. Ecommerce platforms, travel agencies, local businesses, vloggers, and basically any business that you can name can benefit from rich snippets.
Types of Items Described by Schema
As mentioned before, there is a variety of businesses that could use the structured data to enhance their approach in search engines. Mostly, Schema Markup is used to highlight the following information.
- Creative work
Search Engines That Use Schema
Schema Markup offers webmasters a collection of shared vocabularies that can be used to mark the web pages in a manner that is easy to understand by search engines. The search engines that use Schema Markup are listed as below:
- Microsoft (Bing!)
The vocabulary of schema.org can also be used with microdata, RDFa, or JSON-LD formats to enrich your web content with more structured information.