Scheme.org which is more commonly called Schema is a semantic vocabulary of microdata or tags that can be added to your HTML that will help you improve the readability and representation of your pages in the SERPs. When you are optimizing your website for any search engine, the Schema Markup plays a crucial role in improving its performance in the search engine. However, it is … [Read more...]
Why Local SEO is Every Small Business’s Best Friend in 2021 and Forever
In the world of small businesses and online marketing, two phrases matter: "where to buy" and "near me." Between 2017 and 2019, queries with these phrases grew by 200 percent, according to a study from Think with Google. Google also reported that more smartphone users dropped location qualifiers, like neighborhoods and ZIP codes from local searches. They already assume their … [Read more...]
